Is Your App Ready for the Holiday Rush?

Reading Time : 6min read
Is your app ready for the holiday rush

The temperature is starting to follow the flow of the leaves, dropping quickly as the season switches from autumn to winter. What follows the changing climate is the cultural touchstones of our holiday season, a two-month long marathon jam-packed with family get-togethers, workplace events, dinners with friends, travel across country and abroad, warming palettes that invite cozy beverages and wintertime staples, shifts in attire to reflect a need for long sleeves and thick coats, and plenty of shopping in the exchange of gift and cheer. 

For mobile app developers, this signals a transition to primetime e-commerce in retailtravel and hospitality industries galore. As prospective shoppers download and interact with a bevy of apps in pursuit of saving cash, simplifying their shopping or hospitality experience, or just organizing events for work or friends, servers across the globe will instantly be put under a type of immense pressure that isn’t dissimilar from a true-to-life performance test. 

With that incoming demand just around the corner, the question turns to this: Is your app ready for the holiday rush? Did your mobile testing team prepare for the burden of a diverse user group testing the limits of your functionality in real-time when it matters most? Have you focused on the most common load testing and performance testing endeavors to cast the widest net in capturing problems that are inflicted by heavy usage?

Let’s examine facets of performance testing that could prove the most beneficial for your testing team to consider as the holidays arrive on the scene.

Understanding the Holiday Traffic Jam

When grappling with performance expectations for the holiday season, it’s critical to wrestle with the fact that mobile web contact has now supplanted all other web access points on the market, making up over half of all web traffic. Recent studies have demonstrated that nearly three-quarters of all e-commerce transactions will be initiated from a mobile device, and recent numbers from 2020 support this notion. One industry outcome of the COVID-19 pandemic is that social distancing placed a premium on businesses developing critical mobile infrastructure to simply survive economically in a retail environment that transitioned out of physical spaces to taking place from the comfort of one’s own couch. 

This proved an accelerant in mobile app development for retail and hospitality industries, and the result is a lasting shift in how business is conducted. This retail behavior peaks in the timeframe from November 1 to December 31, a period in which retail spending on mobile devices reached $75 billion in 2020 and continued to climb in 2021. As mobile spending has now become fully entrenched in consumer holiday habits, recognizing the holiday time as the peak of performance stress testing is integral for a mobile app to retain viability during the onslaught of usage. 

How Will Performance Testing Carry My App Through The Holiday Rush?

Okay, so the holidays this year could push my mobile app to the absolute brink… how can performance testing keep things running just peachy? It’s not uncommon for mobile testers to think of performance testing as strictly measuring the speed of an app; the truth is that mobile performance testing is multi-faceted, encompassing a variety of tests that measure how well an app performs under real-world conditions, interacts with the network and handles the stress, volume and loads at the server level. 

Ultimately what that means is that for your app to be ready for the holiday rush, you should ensure that it functions appropriately across the following tests:

  • Load Testing
  • Volume Testing
  • Spike Testing
  • Chaos Testing
  • Endurance Testing
  • Stress Testing

While more in-depth analyses of these various tests are available in Kobiton’s info guides, we’ll briefly run through how each type of Performance Test can properly prepare your app for the holidays.

  • Load Testing matters this time of the year as it tests the critical infrastructure of your app to determine its ability to handle a massive load of Server/API pressure that Functional tests won’t capture; you know, the kind of influx of use that might come with an event like Black Friday. 
  • Volume Testing focuses on database performance, differing from Load Testing which ensures that servers are running smoothly. This type of test analyzes data volumes in steps, ensuring that as data rises from one increment to the next, that the database follows suit with appropriate indexing and data storage protocols, critical as traffic accelerates to extreme levels.
  • Spike Testing is as it sounds: a type of test that measures your app’s ability to respond to significant increases in app usage within a short timespan. Holiday sales can drive this type of rapid influx, so it’s key to recognize shortfalls in non-incremental traffic growth beforehand.
  • Chaos Testing arranges for your app to be put through the ringer with a series of bizarre interactions via a testing mechanism that tries to replicate atypical usage, such as performing actions in a strange order or observing how the servers or database function when present with abnormal environmental conditions. 
  • Endurance Testing operates similarly to Load Testing, but applies the logic to app performance over a given period of time. It’s not uncommon for a product to be tested to accommodate operation over a one hour period time but never be tried over 4, 8, or 24 hour work cycles. Since these may be present over multi-day promotions or daylong events, it’s crucial to Endurance Test your app. 
  • Stress Testing is similar to Load Testing as well, but the goal is to exceed the more typical loads seen in a Load Test and find the breaking point of your mobile app. After placing immense loads on the app, checking to see that servers are still reachable and that the server is still logging is key. 

The holidays will push your app to its absolute breaking point, and a great marketing team will ultimately place unknown stresses on your mobile app as users flock to interact, shop for products, book services and stays, and overall engage in the joys that the holiday season brings us. Knowing as many of those stresses and breaking points before the crowds come flocking in will do the most to ensure that your app can handle the load and march through the season with peak revenue and a batch of users ready to return next year. 

Winter is coming… is your app ready for the holiday rush? Now that Performance Testing is on your radar, you can coordinate with your team to prep for the final stages of battle, ready and poised for the mobile testers to stand victorious atop the melting snow as the seasons change once again.

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