<p-small>At Kobiton we understand that you don’t select a tool for the sake of selecting some new technology. Instead, you select a platform and company to help you drive positive outcomes for your business. We take this to heart everyday, and that’s why we’re proud to be working with companies such as these:<p-small>
Whether due to increasing competition, product commoditization or price pressure, companies are differentiating themselves based on the customer experience.
Investing in the customer experience makes good business sense. According to Forrester, “experience-driven” businesses see almost a 2x YoY growth in customer retention and customer lifetime value. Conversely, 57% of customers switched to a competitor…not because of a better product or price, but because of a better customer experience.
And with today’s “always-on” digital customer, the mobile channel is often the primary touchpoint to your customers. And no amount of investment in CX will overcome a poor Mobile Experience (MX).
Any comprehensive CX initiative should take a close look at the mobile channel, and ensure that your organization is delivering a perfect mobile experience.
At Kobiton, we help organizations deliver the perfect mobile experience and have a strong understanding of aligning with your CX initiatives.
For many companies, the mobile channel is either already their largest channel, and if not, it is quite often their fastest growing channel.
Yet, somewhat surprisingly, 1 in 4 apps are abandoned after first use. And when you factor in customer (or “app”) acquisition costs, high abandonment affects not only your top line but also your bottom line.
Retailers also experience high shopping cart abandonment, often due to app issues on various devices, from incorrect product renderings to the inability to complete the check-out process.
Kobiton works with some of the largest global retailers and mobile-critical organizations to deliver solutions that drive down app abandonment, improve retention and dramatically increase conversions.
There is tremendous pressure to release software more frequently, without compromising quality. In a recent industry survey conducted by Kobiton, over 54% of respondents stated they are releasing their app updates on a weekly or DAILY basis, with 33% on a monthly basis.
Amazon is widely stated to be pushing code to production every 11.6 seconds! And while that is an extreme example for most organizations, the truth is that release more frequently with high quality is more important than ever. As such, companies need to look for ways to improve their release efficiency.
Modern approaches such as DevOps have matured the release cycle tremendously. And now with the advent of continuous testing, it provides a thorough operating model under which to develop and release software.
The Kobiton platform not only integrates to all major DevOps platforms, we actually enable continuous testing. Today, building test scripts take time and are very fragile, requiring updates with every release – not a good formula in a modern day DevOps environment. With Kobiton, automated “DevOps” ready test scripts can be created directly from your manual test sessions!
Join companies such as Office Depot and Cap Gemini who rely on Kobiton to build perfect mobile experiences.
Many organizations are operating in highly regulated environments, or are otherwise needing to ensure compliance.
Not only is it imperative to deliver a perfect mobile experience to your customers, mobile apps also need to adhere to a slew of new complex regulatory requirements such as the CCPA.
Another software provider in the healthcare industry needed to deal with HIPPA requirements related to their in-app messaging – to ensure proper compliance required extensive device testing.
Frontier Airlines places a significant emphasis on delivering flawless mobile experiences in recognition that the mobile experience IS the customer experience, especially with their mobile customer base. They quickly came to realize that testing on a broad array of real devices was imperative due to the incredible device fragmentation in the market. However, this posed its own set of challenges. Although they were testing on over 50 devices, they were unable to effectively and efficiently utilize them across distributed teams and distributed locations. Frontier evaluated a number of solutions and selected Kobiton for their unique ability to provide remote access to on-premises devices. The Kobiton platform is being used to manage 50 devices in their office(s), and to allow access to devices for multiple teams in multiple locations, including work-from-home and automation. Their devices are connected in a single location that can be accessed from anywhere globally and also 24/7 for mobile automation runs.
Abercrombie & Fitch place the utmost emphasis on the customer experience. With the realization that the mobile channel was the most rapidly growing revenue channel, they quickly moved to ensure they were delivering a perfect mobile experience to their customers.
Inconsistencies in application behavior on different devices caused unnecessary friction on the buyer journey, resulting in a higher than expected shopping cart abandonment.
By incorporating Kobiton into their DevOps process, they were able to not only lower abandonment, but also improve their app store ratings. Kobiton was selected after an extensive comparison with other products in the market. Our product features and our excellent support were cited as the factors that contributed to the selection of Kobiton.
AT&T is at the forefront of mobile innovation, and to meet their aggressive mobile strategy, they needed to drive release efficiency with improved test coverage for their line of mobile apps. AT&T understand the need to relentlessly pursue mobile innovation, and with that, the need to have a comprehensive mobile experience strategy in place. From better device coverage, to managing hundreds of devices to scaling test automation, AT&T set out to replace an incumbent solution with a more capable and comprehensive platform. Kobiton was selected to support their steadfast commitment to the mobile customer experience and is an integral component of their mobile release strategy.
With history and experience using many vendors in the Mobile Testing space, the Wolters Kluwer Test Automation team ultimately chose the Kobiton Mobile Experience platform. When asked why, the team explained that only Kobiton delivered the real devices that their teams needed to run their test automation effectively, true flexibility around how they could host and access these devices, and a feature set that could actually adapt and provide the capabilities that they truly needed to quickly deliver medicine-critical applications.
Imprivata supply software to the medical and hospital community, so are well-versed with the sensitivities around working in a HIPPA compliant environment. Moreover, they have mission-critical app functionality so have particularly onerous and rigorous quality assurance processes in place. Automation is a key component of ensuring depth and breadth of test coverage. Imprivata selected the Kobiton platform to execute up to 20 hours of automated testing per day across 50 parallel mobile devices, driving quality and efficiency into the release process.
Office Depot utilizes the Kobiton Public Cloud to ensure a consistent mobile experience for all geographical locations. They are able to use a large variety of devices to check both the mobile web UI and customer buyer journey. By leveraging the hundreds of devices in the Kobiton cloud, they are able to quickly validate that the experience works as designed and as expected across all devices providing a more representative market coverage than testing just on a few in-house devices. The access to devices also means they are quickly able to respond to customer support issues by replicating reported issues on specific devices and share detailed information with developers.
Q2’s mission is to build stronger communities by strengthening their financial institutions. With 80% of users today utilizing their mobile phone to perform their banking, the mobile experience is paramount. See how their fanatical approach to the user experience separates them from their competition.
This global ride-sharing company’s mission is “to bring transportation — for everyone, everywhere” and the mobile channel is clearly core to accomplishing their mission. In order to scale out their mobile testing to support a massively geographically dispersed customer base, they turned to Kobiton to assist them in delivering a perfect mobile experience. Manual testers get the benefit of remote access with centralized logging and administration, while automation testing at-scale allows them to shave hundreds of hours on each test case execution.
Frontier Airlines place a strong emphasis on delivering a perfect experience on their mobile channel. As part of their testing initiatives, they had over 50 devices in their offices, and were struggling to allow access for multiple teams in multiple locations, including work-from-home testers. After evaluating the market, they selected Kobiton’s Device Lab Management solution so that they can connect all their devices into a seamless test cloud that can be accessed from anywhere globally, with centralized administration and reporting. These devices are now also being utilized 24/7 for mobile test automation.
A popular children’s entertainment company needed to test its much-loved mobile-based card game to ensure that its youth audience receives the best possible game experience when playing. As a shared service with teams of iOS and Android developers and testers spread out across the US, the organization required a large toolset and access to real devices for developers, manual and automated testers to utilize when developing and testing app updates. Security was also important based on the need to protect the intellectual property for this popular mobile game. Due to the need for security, speed and superior performance when testing, the organization incorporated an on-premises mobile device cloud into its DevOps process. With Mobile Labs by Kobiton, all developers and testers on this dispersed team are able to use the same dedicated pool of real mobile devices for development and testing. With an on-premises device cloud implementation behind the organization’s firewall, all devices and data are secure from security breaches. Featuring built-in Appium and support of the most popular commercial and open-source automated testing frameworks and tools, development and QA teams can utilize Mobile Labs by Kobiton to develop and test using their preferred tools. Manual testers also enjoy the ability to test the card game’s streaming, graphic content in real-time due to Mobile Labs by Kobiton’s enhanced speed and performance.
A popular video game development company needed a secure way to test its expansive and popular catalog of mobile games to ensure that audiences receive the best possible game experience when playing. As a shared service with teams of iOS and Android developers and testers spread out worldwide, the organization required a large toolset and access to real devices for developers, manual and automated testers to utilize when developing and testing app updates for its games. Security was also important based on the need to protect the organization’s intellectual property for its games and to prevent leaks of information about new games and upcoming features from being discovered by competitors, press and the general public. Due to the need for security, speed and superior performance when testing, the organization incorporated an on-premises mobile device cloud solution into its DevOps process. With Mobile Labs by Kobiton, all developers and testers on this dispersed team are able to use the same dedicated pool of real mobile devices for development and testing regardless of their geographic location. With an on-premises device cloud implementation behind the organization’s firewall, all devices and data are secure from security breaches. Featuring built-in Appium and support of the most popular commercial and open-source automated testing frameworks and tools, development and QA teams can utilize Mobile Labs by Kobiton to develop and test using their preferred tools. Manual testers also enjoy the ability to test the streaming, graphic content of their games in real-time due to Mobile Labs by Kobiton’s enhanced speed and performance.
A popular game development company specializing in augmented reality (AR) needed a secure way to test its mobile games to ensure that audiences receive the best possible game experience when playing. Security was mission-critical to this organization based on the need to protect the intellectual property for its games and to prevent leaks of information about new games and upcoming features from being discovered by competitors, press and the general public. This also included keeping updates and development work on games secret from other colleagues in the organization. Due to the need for security, speed and superior performance when testing, the organization incorporated an on-premises mobile device cloud solution into its DevOps process. With Mobile Labs by Kobiton, all developers and testers are able to use the same dedicated pool of real mobile devices for development and testing regardless of their geographic location. With an on-premises device cloud implementation behind the organization’s firewall, all devices and data are secure from security breaches. Mobile Labs by Kobiton also gave this organization the flexibility to use its own unique framework for testing alongside the mobile device cloud without sacrificing speed and performance. Due to enhanced security needs, games that need to be tested can be updated to devices only used by one particular developer or tester and then wiped from the device to protect others in the organization from seeing the app and any of its features.
Start delivering a better mobile experience and make your app better everywhere!