Industry | Telecommunications
Telecoms have the most demanding mobile customers and delivering a perfect mobile experience is imperative.
In today’s mobile-first world, the primary customer facing channel for any telco is the mobile device. Moreover, Telcos typically field inquiries for poor performing or badly-behaved third-party apps, despite those not being owned or controlled by the telecom. All of which makes delivering a perfect mobile experience imperative.
Improve Customer Retention
Most Telcos operate in a highly competitive, and to some extent, commoditized environment. Outside of contractual obligations, customers are quick to switch telco providers. This environment necessitates a relentless focus on the customer experience to provide a differentiated experience.
Lower call volume and the complexity of Customer Support
Telcos are often fielding customer support calls for third party apps, despite not having ownership or control of those apps. This places a tremendous burden on the customer support team. Testing app behavior across all devices allows telcos to proactively address problematic apps.
Increase Average Revenue Per User (ARPU)
Improved ARPU is the lifeblood of a successful and growing Telco. With the pressure that Telcos face to push the envelope of mobile innovation, it becomes increasingly important for telecom companies to be able to release new mobile applications faster, more frequently, and with better test coverage.
Improve app store ratings
A negative app store review can have a lasting impact. With 1 in 4 apps being abandoned after first use, the likelihood of receiving negative reviews increases. ultimately hurting app adoption and app store discoverability.
How Kobiton helps Telecommunication companies deliver a perfect mobile experience
The Kobiton Mobile Experience Platform is designed to help Telcos deliver flawless mobile experiences, ensuring the Mobile Experience meets the needs of your Customer Experience initiatives. Kobiton has been deployed in the largest global Telcos to drive innovation and performance improvements across a wide range of mobile applications. And with world-class security to optional fully on-premises deployment, Kobiton will seamlessly deploy into the most stringent of enterprises.
Customer Spotlight
AT&T is at the forefront of mobile innovation, and to meet their aggressive mobile strategy, they needed to drive release efficiency with improved test coverage for their line of mobile apps. AT&T understand the need to relentlessly pursue mobile innovation, and with that, the need to have a comprehensive mobile experience strategy in place. From better device coverage, to managing hundreds of devices to scaling test automation, AT&T set out to replace an incumbent solution with a more capable and comprehensive platform. Kobiton was selected to support their steadfast commitment to the mobile customer experience and is an integral component of their mobile release strategy.
