Industry | Telecommunications
In today’s mobile-first world, the primary customer facing channel for any telco is the mobile device. Moreover, Telcos typically field inquiries for poor performing or badly-behaved third-party apps, despite those not being owned or controlled by the telecom. All of which makes delivering a perfect mobile experience imperative.
Most Telcos operate in a highly competitive, and to some extent, commoditized environment. Outside of contractual obligations, customers are quick to switch telco providers. This environment necessitates a relentless focus on the customer experience to provide a differentiated experience.
Telcos are often fielding customer support calls for third party apps, despite not having ownership or control of those apps. This places a tremendous burden on the customer support team. Testing app behavior across all devices allows telcos to proactively address problematic apps.
Improved ARPU is the lifeblood of a successful and growing Telco. With the pressure that Telcos face to push the envelope of mobile innovation, it becomes increasingly important for telecom companies to be able to release new mobile applications faster, more frequently, and with better test coverage.
A negative app store review can have a lasting impact. With 1 in 4 apps being abandoned after first use, the likelihood of receiving negative reviews increases. ultimately hurting app adoption and app store discoverability.
The Kobiton Mobile Experience Platform is designed to help Telcos deliver flawless mobile experiences, ensuring the Mobile Experience meets the needs of your Customer Experience initiatives. Kobiton has been deployed in the largest global Telcos to drive innovation and performance improvements across a wide range of mobile applications. And with world-class security to optional fully on-premises deployment, Kobiton will seamlessly deploy into the most stringent of enterprises.