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Industry | Retail

Sell More and Earn More on your Mobile Channel

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Deliver exceptional mobile experiences for today’s demanding retail customers.

The mobile experience for retail apps is particularly important – the entire customer purchase journey is fraught with points of abandonment. Industry research shows that 1 in 4 mobile apps are abandoned after first use … and unlike some verticals where app abandonment doesn’t directly affect revenue, it’s different for retailers. Any app abandonment has a direct correlation on revenue, highlighting the importance of delivering a perfect mobile experience.

LOWER SHOPPING CART ABANDONMENT

Your perfectly designed check-out experience may not work as designed or intended on ALL the devices being used by your customer base. Kobiton lets you validate that your customers experience a seamless check-out experience across all devices.

BOOST THE SHOPPING EXPERIENCE

Amazon have set the standard for online mobile app shopping, and it’s imperative you rise to this standard. Don’t let performance issues on commonly used devices increase abandonment.

VALIDATE THE BUYER JOURNEY

Different device types and form factors can wreak havoc on your product rendering. From cut-off product descriptions or specifications, to incorrectly rendered images. All of which can result not just in abandonment, but increase your returns.

IMPROVE POOR APP STORE RATINGS

A negative app store review can have a lasting impact. With 1 in 4 apps being abandoned after first use, the likelihood of receiving negative reviews increases, ultimately hurting app adoption and app store discoverability.

Passionate People.

These partners maintain a team of Certified Kobiton Developers on staff at all times. This demonstrates not only exceptionally strong test automation skills but also a commitment from the partner.

Industry Experts

Holders of the Kobiton Certified Developer certification are Appium experts ready to bring their skills to solve your automation challenges.

Ready to help

Partners on this page are ready to help you with your development, testing and DevOps challenges.

How Kobiton helps Retailers deliver a perfect mobile experience

For many retailers, the mobile channel is their fastest growing channel, exceeding that of their brick and mortar stores, and often already accounting for at least 50% of their revenue. The Kobiton Mobile Experience Platform is designed to help Retailers deliver flawless mobile experiences, ensuring the Mobile Experience meets the needs of your mobile growth initiatives. Kobiton has been deployed in the largest global retailers to drive innovation and performance improvements across a wide range of mobile applications. And with world-class security to optional fully on-premises deployment, Kobiton will seamlessly deploy into the most stringent of enterprises.

Customer Spotlight

Frontier Airlines places a significant emphasis on delivering flawless mobile experiences in recognition that the mobile experience IS the customer experience, especially with their mobile customer base. They quickly came to realize that testing on a broad array of real devices was imperative due to the incredible device fragmentation in the market. However, this posed its own set of challenges. Although they were testing on over 50 devices, they were unable to effectively and efficiently utilize them across distributed teams and distributed locations. Frontier evaluated a number of solutions and selected Kobiton for their unique ability to provide remote access to on-premises devices.  The Kobiton platform is being used to manage 50 devices in their office(s), and to allow access to devices for multiple teams in multiple locations, including work-from-home and automation. Their devices are connected in a single location that can be accessed from anywhere globally and also 24/7 for mobile automation runs.

FRONTIER
Airlines

Abercrombie & Fitch place the utmost emphasis on the customer experience. With the realization that the mobile channel was the most rapidly growing revenue channel, they quickly moved to ensure they were delivering a perfect mobile experience to their customers.

Inconsistencies in application behavior on different devices caused unnecessary friction on the buyer journey, resulting in a higher than expected shopping cart abandonment.

By incorporating Kobiton into their DevOps process, they were able to not only lower abandonment, but also improve their app store ratings. Kobiton was selected after an extensive comparison with other products in the market. Our product features and our excellent support were cited as the factors that contributed to the selection of Kobiton.

Abercrombie & Fitch

AT&T is at the forefront of mobile innovation, and to meet their aggressive mobile strategy, they needed to drive release efficiency with improved test coverage for their line of mobile apps. AT&T understand the need to relentlessly pursue mobile innovation, and with that, the need to have a comprehensive mobile experience strategy in place. From better device coverage, to managing hundreds of devices to scaling test automation, AT&T set out to replace an incumbent solution with a more capable and comprehensive platform.  Kobiton was selected to support their steadfast commitment to the mobile customer experience and is an integral component of their mobile release strategy.

AT&T

With history and experience using many vendors in the Mobile Testing space, the Wolters Kluwer Test Automation team ultimately chose the Kobiton Mobile Experience platform. When asked why, the team explained that only Kobiton delivered the real devices that their teams needed to run their test automation effectively, true flexibility around how they could host and access these devices, and a feature set that could actually adapt and provide the capabilities that they truly needed to quickly deliver medicine-critical applications.

Wolters Kluwer

Imprivata supply software to the medical and hospital community, so are well-versed with the sensitivities around working in a HIPPA compliant environment. Moreover, they have mission-critical app functionality so have particularly onerous and rigorous quality assurance processes in place. Automation is a key component of ensuring depth and breadth of test coverage. Imprivata selected the Kobiton platform to execute up to 20 hours of automated testing per day across 50 parallel mobile devices, driving quality and efficiency into the release process.

Imprivata

Office Depot utilizes the Kobiton Public Cloud to ensure a consistent mobile experience for all geographical locations. They are able to use a large variety of devices to check both the mobile web UI and customer buyer journey. By leveraging the hundreds of devices in the Kobiton cloud, they are able to quickly validate that the experience works as designed and as expected across all devices providing a more representative market coverage than testing just on a few in-house devices. The access to devices also means they are quickly able to respond to customer support issues by replicating reported issues on specific devices and share detailed information with developers.

Office Depot

Q2’s mission is to build stronger communities by strengthening their financial institutions. With 80% of users today utilizing their mobile phone to perform their banking, the mobile experience is paramount. See how their fanatical approach to the user experience separates them from their competition.

Q2

This global ride-sharing company’s mission is “to bring transportation — for everyone, everywhere” and the mobile channel is clearly core to accomplishing their mission. In order to scale out their mobile testing to support a massively geographically dispersed customer base, they turned to Kobiton to assist them in delivering a perfect mobile experience. Manual testers get the benefit of remote access with centralized logging and administration, while automation testing at-scale allows them to shave hundreds of hours on each test case execution.

global ride sharing company

Frontier Airlines place a strong emphasis on delivering a perfect experience on their mobile channel. As part of their testing initiatives, they had over 50 devices in their offices, and were struggling to allow access for multiple teams in multiple locations, including work-from-home testers. After evaluating the market, they selected Kobiton’s Device Lab Management solution so that they can connect all their devices into a seamless test cloud that can be accessed from anywhere globally, with centralized administration and reporting. These devices are now also being utilized 24/7 for mobile test automation.

FRONTIER
Airlines

A popular children’s entertainment company needed to test its much-loved mobile-based card game to ensure that its youth audience receives the best possible game experience when playing.  As a shared service with teams of iOS and Android developers and testers spread out across the US, the organization required a large toolset and access to real devices for developers, manual and automated testers to utilize when developing and testing app updates. Security was also important based on the need to protect the intellectual property for this popular mobile game.  Due to the need for security, speed and superior performance when testing, the organization incorporated an on-premises mobile device cloud into its DevOps process. With Mobile Labs by Kobiton, all developers and testers on this dispersed team are able to use the same dedicated pool of real mobile devices for development and testing. With an on-premises device cloud implementation behind the organization’s firewall, all devices and data are secure from security breaches.  Featuring built-in Appium and support of the most popular commercial and open-source automated testing frameworks and tools, development and QA teams can utilize Mobile Labs by Kobiton to develop and test using their preferred tools. Manual testers also enjoy the ability to test the card game’s streaming, graphic content in real-time due to Mobile Labs by Kobiton’s enhanced speed and performance.

Children’s Entertainment (Global best selling game)

A popular video game development company needed a secure way to test its expansive and popular catalog of mobile games to ensure that audiences receive the best possible game experience when playing.  As a shared service with teams of iOS and Android developers and testers spread out worldwide, the organization required a large toolset and access to real devices for developers, manual and automated testers to utilize when developing and testing app updates for its games.  Security was also important based on the need to protect the organization’s intellectual property for its games and to prevent leaks of information about new games and upcoming features from being discovered by competitors, press and the general public. Due to the need for security, speed and superior performance when testing, the organization incorporated an on-premises mobile device cloud solution into its DevOps process. With Mobile Labs by Kobiton, all developers and testers on this dispersed team are able to use the same dedicated pool of real mobile devices for development and testing regardless of their geographic location. With an on-premises device cloud implementation behind the organization’s firewall, all devices and data are secure from security breaches.  Featuring built-in Appium and support of the most popular commercial and open-source automated testing frameworks and tools, development and QA teams can utilize Mobile Labs by Kobiton to develop and test using their preferred tools. Manual testers also enjoy the ability to test the streaming, graphic content of their games in real-time due to Mobile Labs by Kobiton’s enhanced speed and performance.

Video Game Development Company (One of the world’s largest!)

A popular game development company specializing in augmented reality (AR) needed a secure way to test its mobile games to ensure that audiences receive the best possible game experience when playing.  Security was mission-critical to this organization based on the need to protect the intellectual property for its games and to prevent leaks of information about new games and upcoming features from being discovered by competitors, press and the general public. This also included keeping updates and development work on games secret from other colleagues in the organization. Due to the need for security, speed and superior performance when testing, the organization incorporated an on-premises mobile device cloud solution into its DevOps process. With Mobile Labs by Kobiton, all developers and testers are able to use the same dedicated pool of real mobile devices for development and testing regardless of their geographic location. With an on-premises device cloud implementation behind the organization’s firewall, all devices and data are secure from security breaches.  Mobile Labs by Kobiton also gave this organization the flexibility to use its own unique framework for testing alongside the mobile device cloud without sacrificing speed and performance. Due to enhanced security needs, games that need to be tested can be updated to devices only used by one particular developer or tester and then wiped from the device to protect others in the organization from seeing the app and any of its features.

One of the most successful AR games

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