Mobile Testing & Experience Summit 2023
Benefits of Mobile Testing for Enterprises
$6.3 trillion by 2023! This staggering statistic is the estimated total market value of the e-commerce market by 2023. Today, modern tech-savvy customers want user-friendly mobile applications enabling faster and more seamless navigation in their daily activities. As such, mobile application testing is a critical phase that allows you to assess and ascertain each app’s performance before launching.
There were at least 30 billion mobile app downloads on the Apple store alone as of June last year. This underscores the benefits of mobile application testing. While there’s a market for mobile apps in the modern digital context, mobile app performance determines the difference between success & failure.
The modern enterprise must work tirelessly to harness the infinite opportunities in the digital space. A high-quality, user-friendly mobile app performance should be a priority for any enterprise keen on success. You need to ensure comprehensive mobile testing for you to achieve this objective.
This article delves into the benefits of mobile application testing for enterprises.
Mobile Application Testing: Redefining Performance
The modern mobile application user isn’t your ordinary client. These consumers demand immaculate mobile applications that integrate efficiency, convenience, and ease of use. As such, mobile app development must move beyond just design. Testing should form the pinnacle of the mobile app development process.
During mobile application testing, three critical parameters should qualify an app as suitable for release into the market. When testing for mobile app performance, an app should pass the functionality, usability, and consistency test.
The mobile app testing process ensures that your enterprise validates the application’s performance, functionality, and user experience. So, what do you stand to gain from mobile application testing?
1. Prompt Bug Identification
Mobile applications are often prone to bug attacks, which may affect performance and lead to losses. In most cases, bug discovery happens at the latter stages of mobile development, which may lead to losses in terms of time and resources. One of the main benefits of mobile application testing is the high probability of early identification and preventing bugs from interfering with functionality.
Whether dealing with late bug discovery or untimely bug detection, enterprises stand to lose a great deal when bugs come knocking. Your years of consistent mobile app design and development may need a tiny coding design error. Such errors ultimately have massive implications on performance.
The process of mobile application testing helps address this concern. Automated mobile testing ensures early detection of errors that may lead to bugs in mobile applications. The testing process ensures a timely cure for such bugs.
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James LEE
Senior Manager
2. Saves Time and Money
The process of mobile application design and development is long and tedious. Ultimately, the time and money spent on developing such applications are high. In case of emergent issues way into the development process, you risk massive losses on top of lost credibility.
Enterprises may consider the use of automated mobile testing as a means to help them avoid unnecessary spending in the process of development and release. In the past, manual testing would lead to notable testing delays, which would lead to unnecessary additional costs.
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3. Enhances Proper Functionality
The main benefit of mobile application testing is the functionality guarantees it introduces. When you undertake a mobile application testing procedure, the main goal is to ensure that the application functions seamlessly. It’s possible to miss out on critical features that enhance performance during design and development.
4. Ensure Better Usability
One of the best ways to measure mobile application performance should be to consider usability. You want to put yourself in the end-users shoes and ascertain that their experience is worthwhile. The modern user will likely need more patience when choosing a suitable application.
5. Clientele Loyalty
Every customer craves a product that can meet their individual needs and preferences. When building an app, your main goal should be to meet the needs of your segmented target. However, in design and development, the developers may miss out on critical features and elements that set your app apart.
Among the key benefits of mobile application testing is the guarantee that you can retest to confirm that the app meets the predetermined preferences. Once you approve this, customers can appreciate and prefer your products over competing options.
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It’s time to harness these benefits of mobile
application Testing
Top-notch functionality and user-friendliness are a mobile application’s topmost essential elements. Unless you can ensure these factors, building loyalty among your customers may not be accessible. This is why mobile application testing is critical to your research and development process.
However, it would be best to have a trusted companion to enjoy the benefits of mobile application testing fully. Kobiton is your trusted partner; contact us today for high-value mobile application testing. Our solutions are tailored to meet your app testing needs with remarkable results. Talk to our support team today for tried and tested solutions.