Industry | Banking, Financial Services & FinTech
Any company operating in the Financial Services vertical faces unique challenges. You need to satisfy the demanding, always-on, digital customer while operating in a highly regulated environment. Moreover, many banking or financial products can be perceived by the customer as a commodity, meaning they can abandon their relationship with you at any time. And considering that 1 in 4 mobile apps are abandoned after first use, it becomes imperative to differentiate yourself based on the customer’s mobile experience.
Many banking or financial services can be incorrectly perceived as a commodity, with the net result that customers can abandon at the first sign of a negative experience. It is more important than ever to offer a differentiated experience to reduce churn.
Financial Services and FinTech organizations operate in a highly regulated environment with strict compliance guidelines. Ensuring your mobile app works both as designed and intended across ALL devices is imperative to ensuring continued compliance.
Financial Services organizations are in an era of differentiating themselves based on the Customer Experience. However, no amount of investment in CX will overcome a poor mobile experience (MX). It truly is the age where the MX > CX.
A negative app store review can have a lasting impact. With 1 in 4 apps being abandoned after first use, the likelihood of receiving negative reviews increases. ultimately hurting app adoption and app store discoverability.
The Kobiton Mobile Experience Platform is designed to help Financial Services and FinTech organizations deliver flawless mobile experiences, allowing you to differentiate your organization on the mobile and customer experience. Kobiton is also uniquely designed to be deployed in the most sensitive, highly regulated environments. From world-class security to optional fully on-premises deployment, Kobiton will seamlessly deploy into the most stringent of enterprises.